When you’re an indie author or self-published writer, every marketing dollar counts. But the good news? You don’t need a big budget to make a big impact. Enter guerrilla marketing—a bold, unconventional, and often surprising approach to promotion that grabs attention and sparks conversation.
Here are seven guerrilla marketing ideas you can start using today to get your book noticed:
1. Chalk the Sidewalk
Take your book title (or a clever quote from it) and chalk it on the sidewalk in busy foot-traffic areas. Add a QR code or your website link beneath. It’s unexpected, visual, and a fun way to stop people in their tracks.
2. Flash Giveaway in Public
Print out flyers that say: “FREE BOOK—First to Text Me Wins” with a number you’ve set up just for the promo (use Google Voice or a burner phone). Leave them at coffee shops, bus stops, or libraries. It creates urgency and intrigue.
3. Hide-and-Seek Book Drops
Leave signed copies of your book in cool or quirky places—benches, bookstores, waiting rooms—with a note inside: “You just found a FREE book! Read it, share it, tag me on Instagram @yourhandle.” It builds buzz and encourages word-of-mouth.
4. Post-it Notes with a Punch
Write short, intriguing teaser quotes from your book on sticky notes. Add “It’s from a book. Want to know which? Google: [Book Title] by [Your Name].” Stick them on bathroom mirrors, light poles, or anywhere legal. Mysterious, right?
5. Wear Your Book
Make a t-shirt or hoodie with your book cover, tagline, and QR code on it. Wear it to the grocery store, the gym, author events—anywhere. You become a walking billboard for your book, and people will ask about it.
6. Reverse Graffiti
Also called “clean graffiti,” this eco-friendly method involves cleaning away dirt in the shape of your book title or website on a dirty wall or sidewalk using a stencil and water. It’s legal in many cities and turns grime into gold.
7. Partner with Local Businesses
Ask indie cafés or salons if you can leave a small display with your book and a flyer. Offer something in return—like featuring their business in your newsletter or giving a free signed copy to one of their customers.
Final Thoughts
Guerrilla marketing is about creativity, not cash. The goal is to catch people off guard, make them smile, and spark curiosity about your book. Whether you’re promoting a novel, a memoir, or a business guide, these unexpected tactics can help you stand out in a crowded market.
Remember: bold beats boring. So don’t be afraid to get weird, get scrappy, and get noticed.
